- CLIP-ON 3D GLASSES
- HIGHER TAXES FOR CINEMA OWNERS ?
- EEC OFFERS PLATINUM DIGITAL BENEFITS
- VIDEO MULTI-TASKING
LG Electronics has introduced clip-on 3D glasses for those individuals that wear corrective lenses. Priced at $20 retail, the glasses are a good product for cinemas to sell and demonstrate to moviegoers that 'their' cinema is aware of (and sensitive to) the issues patrons face in viewing and enjoying the 3D experience.
HIGHER INCOME TAXES FOR CINEMA OWNERS ?
In the U.S., many independent cinema owners use the S-Corporation election for income calculation and reporting. S-Corps are 'flow through' company structures in that profits are distributed to the business owners who than pay income taxes at their individual tax rates. Conversely, C-Corporations (which include most publicly traded businesses) pay taxes differently. Under the C-Corp structure taxes are paid twice - first as corporate income and again as income to investors as dividends.
Because of its taxation benefit and reporting simplicity the S-Corporation is the most frequently elected business structure; however, that may all change as the Obama Administration, in its quest to generate more federal revenue, has expressed interest in taxing S-Corps as C-Corps. - not a good scenario for independent cinema owners. Although nothing will take affect this year all bets are off after the upcoming elections. The Romney camp has not commented on its stand regarding the S-Corp change.
Known in the cinema industry for its excellent sales and technical services Entertainment Equipment has added a Platinum Level of benefits for its Digital Cinema customers. These unmatched benefits include:
- Automatic Product Warranty Extensions: EEC extends all manufacturers' product warranties one year at no additional expense to our clients, for both parts and labor.
- Complimentary Xenon Lamps: The first replacement xenon lamp for each installed Digital System is free of charge.
- Technical Service: The first maintenance/service call on any new Digital System is provided free of charge.
- 24/7 Protection: EEC provides an around-the-clock technical service hot line.
- Training Programs: Two complimentary training workshops/seminars at Cinema Training Central are awarded with the purchase of each Digital System.
WHY WILL VIDEO MULTI-TASKING BE SO BIG
Video multi-tasking - the simultaneous viewing of two screens to view more about the same content (movie or TV show) is emerging as a 'next big deal' in entertainment viewing.
With video multi-tasking, consumers would be able to simul-view a movie or show while simultaneously viewing something associated with that movie or show on their tablet or other device.The whole point being to provide viewers a more 'complete' viewing experience by providing more visual and contextual information on a second screen.
As you can imagine, there are varying points of view on this. Detractors believe it will distract viewers (not to mention others around them) as they watch a movie or TV show while also viewing information on that content (such as plot and character backgrounds, related statistics, or other "relevant" information). Proponents however, say that simul-viewing will allow for 'content emersion' by the viewer and is the experience most viewers would opt for. And they may be right, as according to the Nielsen Rating Company up to 60% of today's tablet owners already use their devices while they watch a movie or TV show at home - using it to check emails, search, or for social media roaming. Predictably, content providers like ESPN are big backers of simul-viewing and plan to experiment with what it calls "a Game-cast experience" during the upcoming college football season.
Who knows, simul-viewing movies at the local cinema may be in your future!
I would enjoy hearing from you.
Best and Happy Movie Going !
Jim Lavorato
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