BANKABLE BOX OFFICE STARS

'Best Valued' Hollywood Stars 

Emma Stone, World's Most Valued Actor

Like any investment, a movie needs to make a profit so its backers get a return on their money.  A major component of a successful box office is the named actors which are cast in the movie. Some actors are more 'bankable' than others but even better are the stars with real 'bang for the buck' - those actors that return the most profit for each dollar invested. And, by this measure, it's the female actors that dominate.

Recently, Forbes Magazine issued a list of the 'best value' Hollywood stars, and three young female actors topped the list - Emma Stone, Mila Kunis, and Jennifer Lawrence.
Emma Stone, who appears in the Spider-man films was named "best value actor in the world", with a return of $80 per $1 invested in her!  Kunis was second with $68.70 per $1 paid, while Lawrence, was just behind, at $68.60 per $1. Natalie Portman, who stars in the Thor series, rounded out the top four with $31.30, pushing the male actors top stop to 5th place - that spot being held by Dwayne Johnson, who returned $31 for every dollar he was paid.

Unfortunately, for the women, their high dollar returns didn't negate the fact that older male actors are overwhelmingly the highest paid.  Robert Downey at $75m, Channing Tatum at $60m, and Hugh Jackman at $55m were the highest earners in Hollywood last year.  The highest paid female star was Angelina Jolie at $33m. None of the highest paid made the top ten list of best valued stars. Adam Sandler, holds the worst valued star position, with only a $3.40 return for every $1 paid - no surprise there.

The Top 10 Best Value Stars
1. Emma Stone - $80.70 per $1
2. Mila Kunis - $68.70 per $1
3. Jennifer Lawrence - $68.60 per $1
4. Natalie Portman - $31.30 per $1
5. Dwayne Johnson (The Rock) - $31.10 per $1
6. Daniel Craig - $25.60 per $1
7. Russell Crowe - $25.60 per $1
8. Kristen Stewart - $25 per $1
9. Robert Pattinson - $23.50 per $1
10. Taylor Lautner - $21.40 per $1

In related news, the Associated Press, which polls 70 of the top U.S. editors and news directors, gave their annual Entertainer of the Year Award to Jennifer Lawrence. She beat out Miley Cyrus, who came in second.  Besides the over $1.5b global box office of the Hunger Games films, Lawrence won a Best Actress Oscar for her role in 'Silver Linings Playbook' in 2013.

Best
Jim Lavorato