CINEMA BuzzFEED - 13 March 2014

Moviegoers Love & Use Cellphones

The use of cellphones at a cinema is a no-no, but baring that, cells are a cinema's best new friend.  Used for admission and concession purchases, as GPS cinema locators, or to quickly obtain current movie listings and showtimes, cellphones are also the big thing in cinema advertising.  According to the Interactive Advertising Bureau (IAB), a consortia representing over 600 media and hi-tech companies, 30% of cinema admission tickets are purchased via mobile phones and, a whopping, 87% of moviegoers research a movie on a cell after seeing an ad for it on another medium.

So, more and more, consumers are relying on their cells for their moviegoing decision making! The IAB  report noted, that 56% of moviegoers turn to mobile for movie research, second only to TV at 57% - with 41% of moviegoers saying that they view new movie trailers via their cells and make their go/no-go decision to see that movie based upon the viewed trailer.

Cinema exhibitors should note this trend and place pre-feature notices encouraging the use of cells (outside of the auditorium) to preview movies and particularly for the purchase of tickets and concession!

Blockbuster Movie 'Godzilla' Will Sound Life-like

'Godzilla' - King of the Monsters

The upcoming WB mega-grosser 'Godzilla' will come to life as it's soundtrack is being mixed using the Dolby Atmos sound platform.  Scheduled for a May 16th release, Gareth Edwards, the movie's director tells CMG, "I'm really excited we are using Dolby Atmos to truly bring this terrifying force of nature to life."

'Godzilla's' soundtrack will be mixed at the Warner's Burbank, CA sound stage using the full 68 channels of sound available with the Atmos system. "By using Dolby Atmos to place and move sounds anywhere in a movie theatre, Gareth Edwards and his team can recreate the world of  'Godzilla' right in the auditorium, making audiences feel as if they, too, are in the middle of the on-screen action", said Doug Darrow, Dolby's SVP Cinema.

The Atmos sound system can be installed into any existing cinema auditorium - no matter size or age - and  provides that immerse experience unattainable on any home entertainment system.

The 'Flash' Coming to Big and Small Screens 

The New 'FLASH"

'The Flash' will appear first on an up-coming TV series and then at cinemas, that's WB's plan for this superhero.  The 'Flash', a super-fast DC Comics character from the 1950s, and one of my favorites, is anticipated to be a 'hit' on TV and at the cinema.  'The Flash' is Barry Allen, a scientist who becomes a super-fast human after a laboratory accident. To be played by Grant Gustin in the new TV series (and presumably in the movie as well), 'The Flash' is expected to replicate the superhero based films which are proving to be huge box office successes - and there is no end in sight.