TOP 100 GLOBAL BRANDS

In this world of sooo many choices - branding is everything.  If you build a brand based upon a well-conceived business model - be it a cinema or high-tech company - success is assured.

Each year a listing of the 100 most valuable global brands is compiled and a value is determined for each of those brands.  Only one entertainment related company, Disney Studios at #23, made the cut; however, the tech giants, who are now entering the entertainment arena, dominated the listings.

The list is compiled by AdAge, BrandZ, Bloomberg Research, and Kantor Assoc.  The accompanying chart details the top 25 global brands, for the remaining 75 search: 2014 BrandZ Top 100.