SUMMER BOX OFFICE Begins To SPUTTER

As we reach to mid-point of this summer's cinema box office, we can see that it is 10.8% behind 2013 - than again, 2013 was a record breaker, topping out at a $4.8 billion admission total. 


There have been some bright spots. 'X-Men' has taken in over $200 million and is still going strong and teen-drama 'The Fault in Our Stars', which cost $12 million, has taken in over $85 million thus far.  But several pics which were supposed 'comers' - didn't. 'Edge of Tomorow', 'Blended', and 'Jersey Boys' to name several.  3D has done will so far - 'Godzilla' and 'Spiderman' grossed over 45% of their admission in 3D sales.

However, this year has nothing comparable to last and as we head into the home stretch will there be any rising stars to cling to.  My guesses are: 'Transformers', 'Planes-Fire and Recuse', 'Expendables 3', 'Sin City' and 'Hercules' will all deliver.  Possible sleepers: 'Deliver Us From Evil' and 'Tammy'.

August is traditionally the worst summer box office month but we hope for hot and rainy weather throughout the week and pleasant nights on weekends (for drive-in theatres).

Best
Jim